Monday, April 12, 2010

ADOBE Premiere Pro CS5

LIKE BUTTER
Years ago Premiere used to have a black stallion on the box. Back then, as I sat in my cave huddled over an ancient CRT for warmth, watching my projects render excruciatingly slowly, I thought about that great irony. That horse didn't run. With the release of Adobe Premiere Pro CS5, ADOBE has finally stifled my usually unbridled sarcasm. They are at a point in their evolution where they almost totally get it. Really like they are SOOOO close.
EVANGELICAL FUROR
I want to let everyone know, right up front, that I too get a little queasy when I sit through an ADOBE TV presenter replete with bizarre facial hair and bobbing ponytail evangelizing their egocentric butts off. They gush happy speak and generally the love they feel for themselves and their product can make me a bit queasy.
I have been personally using this suite of products over the past few months and must tell you it truly has come of age. The Mercury playback engine and it's magical use of my video card's CUDA technology has made my older PC running native CS5 software my "go to" machine. I have two other edit suites with third party hardware running CS4. Each of these daily confront me with a ton of annoying little problems. CS4 was not"berry berry" good for me or my hardware vendors. The CS5 machine gives me little to complain about and lots to really like.
REAL TIME FUN
ADOBE says they started from the ground up with this version and I have to believe them. As I watch a project render I can see how well CS5 utilizes multiple processors. It is really really fast. CS4 just never cut it there. CS5 is conversant with wide range of formats and large projects open up to 10 times faster. That figure I got from them. If you have time to actually time this stuff out you need to get out more. There is native support for all the major players and I know for a fact that ADOBE is going to continue to be on top of the changes that occur almost daily in the digital world.
GUSHING PRAISE
I could gush about a plethora of other features, but for me the stability, speed and efficient use of ram are the big ones. Yeah, I know Ultra Key totally rocks. Sure it's totally integrated with After Effects, Encore, Photoshop and the rest of the gang. Oh, yeah did I mention you get On Location too. Very slick tool to have on a shoot or in the studio...I think they got Ultra Keyer from over there in OL land. If you have stumbled upon this missive you have read other stuff about Premiere CS5. So now, if you don't have it go get it. It's on the MAC and the PC. I have both and it is amazing on both.
NOW WE NEED TO GET COOKING
ADOBE forgot about one teeny tiny little thing. Titler. It is a vestigial afterthought. A leftover from times when hairy men warmed themselves in front of coruscating CRTs. In a word it stinks. With all the amazing upgrades, add ons and cutting edge developments this little app has been left to rot on the digital vine. ADOBE needs to take the very good and fast things titler does, mix it with a heaping helping of Photoshop, add a dash of After Effects and create a usable titler with a work flow that is not wholly linked to the project file.